ClickBattle

Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to simply as "data") that we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offer").

The terms used are not gender-specific.

Last updated: 23 August 2026

Controller

Baldeep Singh
ClickBattle.com
Heimstättenweg 140
64295 Darmstadt, Hesse, Germany

Contact: https://click-battle.com/contact

Legal notice (Impressum): https://click-battle.com/impressum

Overview of Processing Operations

The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects.

Types of Data Processed

  • Inventory data.
  • Contact data.
  • Content data.
  • Usage data.
  • Meta, communication, and procedural data.
  • Log data.

Categories of Data Subjects

  • Communication partners.
  • Users.

Purposes of Processing

  • Provision of contractual services and fulfillment of contractual obligations.
  • Security measures.
  • Reach measurement.
  • Tracking.
  • Office and organizational procedures.
  • Audience building.
  • Feedback.
  • Marketing.
  • Profiles with user-related information.
  • Provision of our online offer and user-friendliness.
  • Information technology infrastructure.

Relevant Legal Bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or domicile. Should more specific legal bases be relevant in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6(1)(a) GDPR) - The data subject has given consent to the processing of personal data concerning them for one specific purpose or several specific purposes.
  • Legitimate Interests (Art. 6(1)(f) GDPR) - Processing is necessary to protect the legitimate interests of the controller or a third party, provided that the interests, fundamental rights, and freedoms of the data subject, which require the protection of personal data, do not prevail.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. These include, in particular, the Act on Protection against the Misuse of Personal Data in Data Processing (Federal Data Protection Act – Bundesdatenschutzgesetz, BDSG). In particular, the BDSG contains special provisions on the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and transmission as well as automated decision-making in individual cases, including profiling. Furthermore, the data protection laws of the individual federal states (Länder) may apply.

Security Measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs, and the nature, scope, circumstances, and purposes of the processing, as well as the varying probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling the physical and electronic access to the data, as well as the access, input, transfer, safeguarding of availability, and separation concerning it. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, the erasure of data, and responses to threats to the data. In addition, we take the protection of personal data into account as early as the development or selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by data-protection-friendly default settings.

Securing online connections using TLS/SSL encryption technology (HTTPS): To protect the data of users transmitted via our online services from unauthorized access, we rely on TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the further developed and more secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is signaled by the display of HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.

Transmission of Personal Data

In the course of our processing of personal data, it may happen that this data is transmitted to, or disclosed to, other entities, companies, legally independent organizational units, or persons. Recipients of this data may include, for example, service providers commissioned with IT tasks, or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect it.

International Data Transfers

Data processing in third countries: If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if this occurs in the context of using third-party services or disclosing or transmitting data to other persons, entities, or companies (which is recognizable from the postal address of the respective provider, or if the privacy policy expressly refers to a data transfer to third countries), this always takes place in accordance with the legal requirements.

For data transfers to the USA, we rely primarily on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission dated 10 July 2023. In addition, we have concluded standard contractual clauses with the respective providers that comply with the requirements of the EU Commission and establish contractual obligations to protect your data.

This dual safeguard ensures comprehensive protection of your data: the DPF forms the primary level of protection, while the standard contractual clauses serve as additional security. Should changes arise within the framework of the DPF, the standard contractual clauses take effect as a reliable fallback option. In this way, we ensure that your data always remains adequately protected, even in the event of any political or legal changes.

For the individual service providers, we inform you whether they are certified under the DPF and whether standard contractual clauses exist. Further information on the DPF and a list of certified companies can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, corresponding security measures apply, in particular standard contractual clauses, express consents, or legally required transfers. You can obtain information on third-country transfers and applicable adequacy decisions from the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

General Information on Data Storage and Erasure

We erase personal data that we process in accordance with the legal provisions as soon as the underlying consents are revoked or no further legal bases for the processing exist. This concerns cases in which the original purpose of the processing no longer applies or the data is no longer needed. Exceptions to this rule exist where legal obligations or special interests require a longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax law reasons, or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons, must be archived accordingly.

Our privacy notices contain additional information on the retention and erasure of data that applies specifically to certain processing operations.

Where there are multiple specifications regarding the retention period or erasure deadlines of a piece of data, the longest period is always decisive. Data that is no longer retained for the originally intended purpose, but due to legal requirements or other reasons, is processed exclusively for the reasons that justify its retention.

Retention and erasure of data: The following general periods apply to retention and archiving under German law:

  • 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, and the work instructions and other organizational documents required for their understanding (Section 147(1) no. 1 in conjunction with (3) AO, Section 14b(1) UStG, Section 257(1) no. 1 in conjunction with (4) HGB).
  • 8 years - Accounting vouchers, such as invoices and cost receipts (Section 147(1) no. 4 and 4a in conjunction with (3) sentence 1 AO as well as Section 257(1) no. 4 in conjunction with (4) HGB).
  • 6 years - Other business documents: received commercial or business letters, reproductions of the dispatched commercial or business letters, other documents insofar as they are of significance for taxation, e.g., hourly wage slips, cost accounting sheets, calculation documents, price markings, but also payroll accounting documents, insofar as they are not already accounting vouchers, and cash register receipts (Section 147(1) no. 2, 3, 5 in conjunction with (3) AO, Section 257(1) no. 2 and 3 in conjunction with (4) HGB).
  • 3 years - Data required to consider potential warranty and damage claims or similar contractual claims and rights, as well as to process related inquiries, based on previous business experience and customary industry practices, is stored for the duration of the regular statutory limitation period of three years (Sections 195, 199 BGB).

Commencement of the period at the end of the year: Unless a period expressly begins on a specific date and is at least one year long, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the period is the point at which the termination or other end of the legal relationship takes effect.

Rights of Data Subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

  • Right to object: You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is carried out on the basis of Art. 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is connected with such direct marketing.
  • Right to withdraw consent: You have the right to withdraw consent you have given at any time.
  • Right of access: You have the right to request confirmation as to whether the data in question is being processed, and to information about this data as well as to further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: You have the right, in accordance with the legal requirements, to request the completion of the data concerning you or the rectification of inaccurate data concerning you.
  • Right to erasure and restriction of processing: You have the right, in accordance with the legal requirements, to request that data concerning you be erased without delay, or alternatively, in accordance with the legal requirements, to request a restriction of the processing of the data.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common, and machine-readable format in accordance with the legal requirements, or to request its transmission to another controller.
  • Complaint to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the requirements of the GDPR.

Provision of the Online Offer and Web Hosting

We process the data of users in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

  • Types of data processed: Usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, involved persons). Log data (e.g., log files concerning logins or the retrieval of data or access times).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Provision of our online offer and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.
  • Retention and erasure: Erasure in accordance with the information in the section "General Information on Data Storage and Erasure".
  • Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Further notes on processing operations, procedures, and services:

  • Provision of the online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity, and software that we rent or otherwise obtain from a corresponding server provider (also called a "web host"); Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR).
  • Collection of access data and log files: Access to our online offer is logged in the form of so-called "server log files." The server log files may include the address and name of the web pages and files accessed, the date and time of access, the amounts of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), and, as a rule, IP addresses and the requesting provider. The server log files can be used, on the one hand, for security purposes, e.g., to avoid overloading the servers (particularly in the case of abusive attacks, so-called DDoS attacks), and, on the other hand, to ensure the utilization of the servers and their stability; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR). Erasure of data: Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes is exempt from erasure until the respective incident has been finally clarified.

Hosting and server log files: The frontend is hosted by Vercel Inc., 340 S Lemon Ave #4133, Walnut, CA 91789, USA; the backend (real-time duel server) by Railway Corporation, USA. When accessed, technical access data (including IP address, server log files) is processed. Legal basis: Art. 6(1)(f) GDPR. Since both providers are located in the USA, a data transfer to the USA may take place (based on EU standard contractual clauses or the EU-US Data Privacy Framework).

Use of Cookies

The term "cookies" refers to functions that store information on users' devices and read information from them. Cookies can also be used for various purposes, such as for the functionality, security, and convenience of online offers, as well as the creation of analyses of visitor flows. We use cookies in accordance with the legal provisions. To this end, we obtain the users' prior consent where required. If consent is not necessary, we rely on our legitimate interests. This applies where the storage and reading of information is essential in order to be able to provide expressly requested content and functions. This includes, for example, the storage of settings as well as ensuring the functionality and security of our online offer. Consent can be withdrawn at any time. We provide clear information about its scope and which cookies are used.

Notes on legal bases under data protection law: Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures. To be unambiguous: that legitimate-interests basis covers only cookies and comparable storage that are strictly necessary to provide the website and the functions you have expressly requested. It never covers advertising cookies, for which your consent under Art. 6(1)(a) GDPR in conjunction with Section 25(1) TDDDG is always required.

Storage period: With regard to the storage period, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their device (e.g., browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after the device is closed. In this way, for example, the login status can be stored and preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage period of cookies (e.g., in the context of obtaining consent), they should assume that these are permanent and that the storage period can be up to two years.

General information on withdrawal and objection (opt-out): Users can withdraw the consents they have given at any time and also object to the processing in accordance with the legal requirements, including by means of the privacy settings of their browser.

  • Types of data processed: Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, involved persons).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR). Consent (Art. 6(1)(a) GDPR).

Further notes on processing operations, procedures, and services:

  • Consent management (planned, not yet in operation): We want to be precise about the current state of this website: no consent management platform (CMP) and no cookie banner is currently installed, and we therefore do not at present obtain, log, or store any declarations of consent. Accordingly, no advertising or tracking cookies are currently set on the legal basis of consent (Art. 6(1)(a) GDPR). Before personalized advertising is served on this website, we will introduce a certified consent management platform that obtains, logs, manages, and allows the withdrawal of consent for the use of cookies and comparable technologies, including for the specific processing operations and providers named within it. Until that platform is live, we limit ourselves to storage that is technically necessary to provide the content and functions you have expressly requested — for example remembering your sound preference and your locally saved scores — on the basis of our legitimate interests. This privacy policy will be updated at the point the consent management platform goes live; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Blogs and Publication Media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). The data of readers is processed for the purposes of the publication medium only to the extent necessary for its presentation and the communication between authors and readers, or for security reasons. In all other respects, we refer to the information on the processing of visitors to our publication medium in the context of these privacy notices.

  • Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or pictorial messages and contributions as well as the information concerning them, such as details of authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, involved persons).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Feedback (e.g., collecting feedback via an online form). Provision of our online offer and user-friendliness.
  • Retention and erasure: Erasure in accordance with the information in the section "General Information on Data Storage and Erasure".
  • Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Web Analytics, Monitoring, and Optimization

Web analytics (also referred to as "reach measurement") serves to evaluate the visitor flows of our online offer and may include behavior, interests, or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offer or its functions or content are used most frequently, or invite reuse. Likewise, we are able to understand which areas require optimization.

In addition to web analytics, we can also use test procedures, for example, to test and optimize different versions of our online offer or its components.

Unless otherwise stated below, profiles, i.e., data summarized for a usage process, may be created for these purposes, and information may be stored in a browser or on a device and then read out. The information collected includes, in particular, the websites visited and the elements used there, as well as technical information such as the browser used, the computer system used, and information on usage times. If users have declared their consent to the collection of their location data vis-à-vis us or vis-à-vis the providers of the services we use, the processing of location data is also possible.

In addition, the users' IP addresses are stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear data of the users (such as email addresses or names) is stored in the context of web analytics, A/B testing, and optimization, but rather pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the data processing is consent. Otherwise, the users' data is processed on the basis of our legitimate interests (i.e., an interest in efficient, economical, and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Settings/objection option (opt-out):

Plausible Analytics – We use Plausible Analytics, a privacy-friendly, cookieless web analytics service. Plausible does not use cookies and does not collect or store any personal data or IP addresses. Since no personal data is processed, no opt-out is required.

  • Types of data processed: Usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, involved persons).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Reach measurement (e.g., access statistics, recognition of returning visitors). Profiles with user-related information (creation of user profiles).
  • Retention and erasure: Erasure in accordance with the information in the section "General Information on Data Storage and Erasure".
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Online Marketing

We process personal data for the purpose of online marketing, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on the potential interests of users, as well as the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (a so-called "cookie"), or similar procedures are used, by means of which the information about the user relevant for the display of the aforementioned content is stored. This may include, for example, viewed content, visited websites, online networks used, but also communication partners and technical information, such as the browser used, the computer system used, as well as information on usage times and functions used. If users have consented to the collection of their location data, this can also be processed.

In addition, the users' IP addresses are stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) for user protection. In general, no clear data of the users (such as email addresses or names) is stored in the context of the online marketing procedure, but rather pseudonyms. This means that neither we nor the providers of the online marketing procedures know the actual identity of the users, but only the information stored in their profiles.

The statements in the profiles are generally stored in the cookies or by means of similar procedures. These cookies can later generally also be read out on other websites that use the same online marketing procedure, analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing procedure provider.

Exceptionally, it is possible to assign clear data to the profiles, primarily if users are, for example, members of a social network whose online marketing procedure we use and the network links the user profiles with the aforementioned information. We ask you to note that users can make additional agreements with the providers, for example, by consenting in the context of registration.

As a matter of principle, we only gain access to summarized information about the success of our advertisements. However, in the context of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. The conversion measurement is used solely for the success analysis of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used are stored for a period of two years.

Notes on legal bases: The legal basis for online marketing processing is exclusively your consent under Art. 6(1)(a) GDPR, in conjunction with Section 25(1) TDDDG for the storage of information on, and the reading of information from, your device. Advertising cookies are not strictly necessary to provide the service you have requested, so we do not rely on legitimate interests for them under any circumstances. Where consent has not been given, the processing described in this section does not take place. In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Notes on withdrawal and objection:

We refer to the privacy notices of the respective providers and the objection options specified for the providers (so-called "opt-out"). If no explicit opt-out option has been specified, there is, on the one hand, the option of disabling cookies in the settings of your browser. However, this may restrict functions of our online offer. We therefore additionally recommend the following opt-out options, which are offered in summary form directed at respective territories:

a) Europe: https://youronlinechoices.eu/.

b) Canada: https://youradchoices.ca/.

c) USA: https://optout.aboutads.info/.

d) Cross-territory: https://optout.aboutads.info.

  • Types of data processed: Usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, involved persons).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors); tracking (e.g., interest-/behavior-related profiling, use of cookies); audience building; marketing. Profiles with user-related information (creation of user profiles).
  • Retention and erasure: Erasure in accordance with the information in the section "General Information on Data Storage and Erasure". Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years.).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6(1)(a) GDPR).

Further notes on processing operations, procedures, and services:

  • Google AdSense: We integrate the Google AdSense service in order to place ads within our online offer. For each ad placement or other type of use of these ads, we receive financial remuneration.

    Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to our website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our site and/or other sites on the internet.

    Users may opt out of personalized advertising by visiting Google Ads Settings. Further information on how Google uses cookies in advertising, and on the controls available to you, is set out at How Google uses cookies in advertising.

    The current status of this website is as follows: the Google AdSense code is integrated on the site, but no advertising is currently being served, as the AdSense account is pending review. Before any advertising cookies are set on or read from your device, we will implement a certified consent management platform and obtain your consent through it. The legal basis for advertising cookies and for the associated processing will be your consent under Art. 6(1)(a) GDPR in conjunction with Section 25(1) TDDDG. Until that consent has been given, no advertising cookies are set, no advertising identifiers are read from your device, and no advertising profiles are created; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1)(a) GDPR in conjunction with Section 25(1) TDDDG); Website: https://marketingplatform.google.com; Privacy policy: https://business.safety.google/privacy/; Basis for third-country transfers: Data Privacy Framework (DPF); Further information: Types of processing as well as the data processed: https://business.safety.google/adsservices/. Data processing terms for Google advertising products: Information on the services, data processing terms between controllers, and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms.

Error Tracking (Sentry)

To detect technical errors, we use Sentry (Functional Software, Inc., USA). Technical data such as IP address, browser type, and error messages are processed. Legal basis: Art. 6(1)(f) GDPR. A transfer to the USA may take place.

Contact Form (Web3Forms)

Our contact form is handled via Web3Forms (a provider based in the USA). Entered data (name, email, message) is forwarded to process your request. Legal basis: Art. 6(1)(f) or (a) GDPR. A transfer to the USA may take place.

Management, Organization, and Auxiliary Tools

We use services, platforms, and software from other providers (hereinafter referred to as "third-party providers") for the purposes of organizing, administering, planning, and providing our services. In selecting the third-party providers and their services, we observe the legal requirements.

In this context, personal data may be processed and stored on the servers of the third-party providers. This may affect various data that we process in accordance with this privacy policy. This data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes, and their contents.

If users are referred to the third-party providers or their software or platforms in the context of communication, business, or other relationships with us, the third-party providers may process usage data and metadata for security purposes, service optimization, or marketing purposes. We therefore ask you to observe the privacy notices of the respective third-party providers.

  • Types of data processed: Content data (e.g., textual or pictorial messages and contributions as well as the information concerning them, such as details of authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, involved persons).
  • Data subjects: Communication partners. Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations. Office and organizational procedures.
  • Retention and erasure: Erasure in accordance with the information in the section "General Information on Data Storage and Erasure".
  • Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Amendment and Update

We ask you to inform yourself regularly about the content of our privacy policy. We adapt the privacy policy as soon as the changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g., consent) or other individual notification.

Insofar as we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before making contact.

Definitions of Terms

In this section, you will find an overview of the terms used in this privacy policy. Insofar as the terms are legally defined, their legal definitions apply. The following explanations, on the other hand, are intended primarily to aid understanding.

  • Inventory data: Inventory data comprises essential information necessary for the identification and management of contractual partners, user accounts, profiles, and similar assignments. This data may include, among other things, personal and demographic details such as names, contact information (addresses, telephone numbers, email addresses), dates of birth, and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between persons and services, facilities, or systems by enabling a clear assignment and communication.
  • Content data: Content data comprises information generated in the course of the creation, editing, and publication of content of all kinds. This category of data may include texts, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content but also includes metadata that provides information about the content itself, such as tags, descriptions, author information, and publication dates
  • Contact data: Contact data is essential information that enables communication with persons or organizations. It comprises, among other things, telephone numbers, postal addresses, and email addresses, as well as means of communication such as social media handles and instant messaging identifiers.
  • Meta, communication, and procedural data: Meta, communication, and procedural data are categories that contain information about the manner in which data is processed, transmitted, and managed. Metadata, also known as data about data, comprises information that describes the context, origin, and structure of other data. It can include details of the file size, the creation date, the author of a document, and the modification histories. Communication data records the exchange of information between users via various channels, such as email traffic, call logs, messages in social networks, and chat histories, including the persons involved, timestamps, and transmission paths. Procedural data describes the processes and workflows within systems or organizations, including workflow documentation, protocols of transactions and activities, as well as audit logs used to track and verify processes.
  • Usage data: Usage data refers to information that records how users interact with digital products, services, or platforms. This data comprises a wide range of information that shows how users use applications, which functions they prefer, how long they stay on certain pages, and which paths they take to navigate through an application. Usage data can also include the frequency of use, timestamps of activities, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. Furthermore, usage data plays a crucial role in recognizing trends, preferences, and potential problem areas within digital offerings
  • Personal data: "Personal data" is any information relating to an identified or identifiable natural person (hereinafter the "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or to one or more special characteristics that are an expression of the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
  • Profiles with user-related information: The processing of "profiles with user-related information," or "profiles" for short, comprises any type of automated processing of personal data that consists of using this personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information concerning demographics, behavior, and interests, such as interaction with websites and their content, etc.) (e.g., the interests in certain content or products, the click behavior on a website, or the location). For profiling purposes, cookies and web beacons are frequently used.
  • Log data: Log data is information about events or activities that have been logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used to analyze system problems, for security monitoring, or to create performance reports.
  • Reach measurement: Reach measurement (also referred to as web analytics) serves to evaluate the visitor flows of an online offer and may include the behavior or interests of visitors in certain information, such as the content of web pages. With the help of reach analysis, operators of online offers can, for example, recognize at what time users visit their web pages and which content they are interested in. This enables them, for example, to better adapt the content of the web pages to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are frequently used to recognize returning visitors and thus obtain more precise analyses of the use of an online offer.
  • Tracking: "Tracking" refers to the ability to trace the behavior of users across multiple online offers. As a rule, behavior and interest information regarding the online offers used is stored in cookies or on the servers of the providers of the tracking technologies (so-called profiling). This information can subsequently be used, for example, to display advertisements to users that are likely to correspond to their interests.
  • Controller: The "controller" is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: "Processing" is any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data, be it the collecting, evaluating, storing, transmitting, or erasing.
  • Audience building: Audience building (English "Custom Audiences") refers to determining target groups for advertising purposes, e.g., the display of advertisements. For example, based on a user's interest in certain products or topics on the internet, it can be inferred that this user is interested in advertisements for similar products or the online shop in which they viewed the products. "Lookalike Audiences" (or similar target groups), in turn, refers to displaying content deemed suitable to users whose profiles or interests presumably correspond to the users for whom the profiles were created. For the purposes of building Custom Audiences and Lookalike Audiences, cookies and web beacons are generally used.

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